Google Search Will Check Page Speed, More to Rank Results From May 2021

Google Search will try to further improve end-user experience for results by factoring in metrics like page speed, visual experience, and more, the company has announced. This change in ranking metrics will be implemented from May 2021. The concept was announced in May this year and Google is now actively testing these new metrics that will be used, along with others, to rank search results on Google in the future. The factors that Google currently takes into consideration include mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

Google has shared the news on its official blog. The new metrics that will be implemented starting May 2021 include page load times, stability, and responsiveness. Back in May of this year, Google described that the loading times are measured through Largest Contentful Paint or LCP (the render time of the largest image or text block visible within the viewport). For a page to offer a good user experience, it should have LCP occur within the first 2.5 seconds.

Google measures interactivity of a page through First Input Delay or FID (measuring load responsiveness) and the search giant believes an FID of less than 100 milliseconds offers a good user experience. Coming to visual stability, the company uses Cumulative Layout Shift or CLS (measures unexpected layout shift that occurs during the entire lifespan of the page) which needs to be less than 0.1.

These new Google Search metrics are part of ‘Core Web Vitals’ and will work alongside the current factors that determine search priority including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

Further, Google is planning on testing a visual indicator that “highlights pages in search results that have great page experience”. These indicators, along with the snippet or image preview, will help users with topical context to know what information a page can provide. This Search feature will also launch in May 2021. Google has also released various tools for publishers to improve their page experience. Lastly, it has also recently launched an AMP Page Experience Guide for AMP publishers.


Which is the best TV under Rs. 25,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

 

News aggregated fromSource link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

237 of 320 ventilators received by Punjab through PM CARES Fund...

Anaesthetists are not confident of using them even after repairs, says Punjab official As COVID-19 cases continue to surge in Punjab, putting its medical infrastructure...

PM CARES Fund’s ₹322.5 crore for getting DRDO’s oxygen supply system

INS Tarkash arrives in Mumbai with oxygen supplies from Qatar. The PM CARES (Prime Minister’s Citizen Assistance and Relief in Emergency Situations) Fund has sanctioned...

Rupee falls by 8 paise to close at 73.42 against US...

The rupee declined by 8 paise to close at 73.42 (provisional) against the US currency on Wednesday amid risk aversion in the global markets...

More Articles